![]() ![]() "While age does play a factor in determining which formula to use, skin tone and coverage needs are the only factors used to determine which shade will best conceal and brighten under-eyes. "Finding the perfect concealer shade is the great age equalizer in cosmetics," she told us. "Those over 40 should avoid thick, pancake-like concealer formulations," says celebrity makeup artist Autumn Moultrie, who is responsible for creating beaming complexions on clients like Viola Davis and Laila Ali.īut aside from the formula, celebrity makeup artist Tasha Reiko Brown points out that shade matching is up there in importance as well. It's a makeup technique used by folks of all ages to brighten and add dimension to the face, but the types of concealers one uses might look a little different based on age and the state of the skin. One area where a shift is likely necessary is under-eye concealer. And it's not that hitting age 40 means you suddenly need to overhaul your entire beauty routine, but it does mean that you've likely graduated into the category of mature skin and that there are some considerations you might take into account to keep your glow going for the next few decades. Some of our all-time favorites are in the 40-plus club-ethereal humans such as Tracee Ellis Ross, January Jones, Drew Barrymore, and Kerry Washington-so delving into the practices and techniques that keep them looking fresh is always fun to do. The makeup and skincare pivots that best complement mature skin are well-documented here at Who What Wear.
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