![]() If you don't annotate this change, you could accidentally draw comparisons across disparate data collection methodologies. That means that changing the configuration of a view can lead to an apples-to-oranges situation, whereby data in the view before the configuration change took place is different that of after the configuration change. ![]() The configuration of the GA view changes.Ĭhanges to GA view configuration are typically not retroactive. In either case, you should indicate when the data becomes reliable to avoid including anomalous data in your analyses. In this case, the data from pre-launch is not representative of the experience of actual users. Therefore, the early data in a view may not be reliable.Īlternately, you may set-up the view for a website in development before the it is publicly launched. You can't start configuring a view before it is created, and it can often take some time before your Google Analytics configuration is set-up the way you want. It is helpful to indicate the date on which a view began collecting data, or began collecting reliable data. You should annotate your view(s) anytime the data being collected in the Google Analytics view changes, the website sending data to the Google Analytics view significantly changes, or anytime you suspect that an outside factor might have a noticeable effect on the data being collected.įor example, you should add annotations to a view when: Add Annotations When.Ī Google Analytics view is created (or becomes effective). Annotations can add context to your analytics reports and preserve institutional knowledge. Why Use AnnotationsĪdding annotations to your Google Analytics view(s) allows you to include additional information about your Google Analytics implementation or the website(s) it tracks. Annotations are small notes associated with specific dates that you can add to Google Analytics.Īnnotation you create will show-up in-context in your Google Analytics reports on their specific dates.
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